Over the long Memorial Day weekend, Sandler Training sponsored golfer John Rollins made the cut in the HP Byron Nelson Championship, finishing with a final score of 72-66-68-69. It’s the 10th time Rollins has made the cut this year—and such consistent good performance isn’t going unnoticed or unrewarded. Rollins is currently ranked 19th in the FedEx Cup standings and 20th among money leaders on the PGA TOUR.
This coming weekend, Rollins and Woody Austin will compete in the Crowne Plaza Invitational at Colonial in Fort Worth, Texas. Over $6 million is up for grabs—don’t miss a minute! Tune in to GOLF on 5/28 and 5/29 from 3-6 pm and to CBS on 5/30 and 5/31 from 3-6 pm.
For the first time ever, CEOs and business leaders will have unprecedented access to one of the world’s foremost sales, leadership and management trainers. Bestselling author and Sandler Training CEO Dave Mattson will host a live broadcast entitled, “Can Your Sales Force Pass the Stress Test? How to Ramp up Sales for Recovery,” on June 11 from 2 p.m. to 3 p.m., EDT, through Sandler’s online broadcast center. To register visit www.sandlerstresstest.com. This hands-on business workshop is free and open to business leaders, CEOs, managers and sales professionals that want to increase sales. Attendees will be able to interact with Mattson as he discusses how companies can assess whether they would pass a stress test. He will also discuss how to determine if sales are sustainable, sales forecasting during uncertain times, rising above a no, keeping your vision and tapping into resources, hidden opportunities and channels to fill the sales pipeline.
“Sandler Training is a resource for businesses on the road to economic recovery,” says Mattson. “In this broadcast, we will address the sales issues that AZkeep leaders up at night and talk about what companies can do to ramp up their sales during this crucial time.”
David Mattson is the CEO and a partner at Sandler Training, as well as the bestselling author of 2009’s The Sandler Rules. Since 1986 he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the U.S. and Europe. His domestic and international clients include top-name organizations in many different industries. Clients often describe his enthusiasm, problem solving and creative curriculum design as the particular strengths Mattson brings to training programs.
This past weekend, many of the world’s best golfers, including Sandler Training sponsored Woody Austin and John Rollins, delivered exciting performances in the ultra-competitive PLAYERS Championship. Both Austin and Rollins made the cut, finishing T22 and T37 respectively. Most exciting was Austin’s prominence throughout the NBC coverage Sunday afternoon—with Tiger Woods also playing at that time, the broadcast drew a large and attentive audience. Good to see you, Woody Austin!
Austin and Rollins will take on the Valero Texas Open this coming weekend. Tune in to GOLF 5/14 and 5/15 from 3-6 pm, and on CBS 5/16 and 5/17 from 3-6 pm. Omar Uresti will compete in the BMW Charity Pro-Am, a Nationwide Tour event to be held in Spartanburg and Greenville, South Carolina, and Millsburg, North Carolina. Coverage will air on GOLF 5/14 and 5/15 from 1-3 pm, and on 5/16 and 5/17 from 1-4 pm.
If you think everyone is reading The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them, you might be right. This week yet another accolade came in, this time from BusinessWeek where the ultimate “how to” guidebook for inside and outside sales people hits #3 on the non-fiction bestseller list. Not bad when you consider the approximately 8,800 business books published within the year, and nearly 7 million books in print.
“What I like most about The Sandler Rules is you can read one chapter in less than ten minutes, learn the lesson, then pick up the phone or go to your meeting and get the deal – or move the relationship in exactly the right direction,” says publisher Nance Rosen. “I’ve heard from several professional sales trainers who purchased The Sandler Rules in large quantities for their sales training clients. When I ask them why the book is so successful, they typically reply it’s the simplicity and clarity of the 49 rules. Some report telling their veteran and newbie trainees, ‘If you were going to read only one sales book in your career, this is the one.’”
Power Through Reinforcement
The book is a superb introduction to Sandler Training’s philosophy, because it reveals proprietary principles previously disclosed only to the company’s private clients. Sandler Rules is also a sales bible for tens of thousands of Sandler Training clients and alumni, who endorse the company’s motto: Finding Power Through Reinforcement(R). At SandlerBlog.com, you’ll find ongoing support for putting the Sandler Rules to work for you.
One Chapter a Day
Many Sandler Training clients have scheduled reading one chapter each morning before starting work as a way to ingrain the right behaviors before they speak to their first prospects or customers. Visit SandlerRules.com to read a sample chapter. While you’re there, view the book’s table of contents to see some provocative chapter titles, including “Money Grows on Trees,” “All Prospects Lie All the Time” and “Don’t Spill Your Candy in the Lobby.”
“At a rate of reading one chapter per day, the book takes you just past Independence Day this year, which may be a metaphor for what the book can do for salespeople and their companies,” says author and Sandler Training CEO David Mattson.
Expect much action and excitement this weekend as Sandler Training sponsored golfers John Rollins and Woody Austin compete in THE PLAYERS Championship, held in Ponte Vedra Beach, Florida.
Known to some commentators as the “Fifth Major,” this tournament is considered nearly as important as The Masters, U.S. Open, British Open or PGA Championship. THE PLAYERS Championship also carries the biggest purse of any PGA event—$9.5 million, with the winner taking home almost $2 million—attracting the world’s best golfers to the challenging TPC Sawgrass course with its famous “island–green” 17th hole.
Cheer on Rollins and Austin by tuning in to GOLF on 5/7 and 5/8 from 1 to 7 pm, and to NBC on 5/9 and 5/10 from 2 to 7 pm.
Sandler Training sponsored golfers made a strong showing this past week, with all three—John Rollins, Woody Austin and Omar Uresti—making the cut in their respective tournaments. Rollins in particular performed well. Competing in the Zurich Classic of New Orleans, he shot 69–67–71–73, earning a T13 finish. Sandler Training is pleased to congratulate him on this occasion.
Next week, Rollins and Austin will compete against such players as Tiger Woods and Phil Mickelson for a share of a purse worth $6 million in the Quail Hollow Championship in Charlotte, North Carolina. Don’t miss a stroke! Tune in to GOLF on 4/30 and 5/1 from 3 to 6 pm, and to CBS on 5/2 and 5/3 from 3 to 6 pm, ET.
Last weekend, Sandler Training sponsored golfer Woody Austin earned an impressive T11 finish—his best finish so far in 2009—in the Verizon Heritage on South Carolina’s Hilton Head Island. Over the four–day tournament period, Austin’s game remained steady, leading him to a final score of 70–73–66–69, or six under par. Austin is currently ranked 51st in the All–Around ranking of the PGA TOUR.
This coming week, both Austin and John Rollins will play in the Zurich Classic in Avondale, Louisiana. Tune in to GOLF on 4/23 and 4/24 from 3 to 6 pm, and on 4/25 and 4/26 from 1 to 2:30 pm. You can also watch Omar Uresti compete in the South Georgia Classic, a Nationwide Tour event to be held in Valdosta, Georgia. Coverage will air on GOLF on 4/23 and 4/24 from 6:30 to 8:30 pm, on 4/25 from 6:30 to 9:30, and on 4/26 from 7 to 9:30 pm. All times listed are ET.
Sandler Training sponsored Omar Uresti competed this past weekend in the Stonebrae Classic, a Nationwide Tour competition held in Hayward, California. Scoring 73-71-68-67, he earned a top 15 finish—his best finish so far in 2009. Congratulations, Omar! John Rollins is to be congratulated, too, having made the cut in the Shell Houston Open.
Now it’s spring break for our golfers. The next Tour events to have Rollins, Austin or Uresti compete will be the Verizon Heritage, beginning April 13 and ending April 19, and the Athens Regional Foundation Classic, also taking place April 13-19. Stay tuned for an announcement of scheduled TV coverage.
Learn how to turn our business news into new business for you! During the seminar, you’ll become resourceful at unearthing key information, prepared to achieve your sales goals, successful in recognizing sales leads, proactive in pursuing warm leads and informed on what networking events are geared to your business. Friday, May 15, from 11:00 am – 11:45 am–call 610.940.0600 to register.
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