The Training Center For Sales & Business Development News

The Training Center For Sales & Business Development was recently awarded the Pinnacle Award, top honors by The Sandler Sales Institute for highest volume of business. The Pinnacle Award was given to only 16 sales training companies out of more than 200 firms worldwide.

Award recipients, Bob Waks (of Lafayette Hill) and Robert Sinton (of West Chester) are the co-owners of The Training Center. Licensed to train sales and sales management in the “Sandler Selling Method,” The Training Center services more than 500 organizations and has trained thousands of salespeople. “It’s more than just an award,” said Bob Sinton. “It acknowledges our clients success who work to reach and then maintain high levels of performance, increased profits, etc.”

Associates of The Training Center also received awards for their outstanding performance: Tom Grau received a Ruby Award and Jim Kaufman received a Gold Award.

As part of a carefully planned and executed change in ownership, Sandler Sales Institute announced that David Mattson and Bruce Seidman have acquired controlling ownership of the company from Edna Sandler, the widow of SSI founder and long-time leader David H. Sandler, who began SSI in 1983 and passed away in 1995.

In honor of Veterans Day, Principal of The Training Center, Bob Sinton, of West Chester, donated $1,000 to sponsor a veteran to participate in the Freedoms Foundation at Valley Forge reintegration training called Return to Honor. It provides training for veterans to help them deal with combat stress and to make a successful transition home. “Both of my brothers have served in the military and we understand the value of training,” said Bob Sinton.

Return To Honor is a three-day intensive, cognitive and experiential reintegration training designed and conducted by “those who have been there”. It is particularly geared to those who are suffering from the mental and emotional trauma of war including combat stress and focused upon their reintegration as healthy, productive members of the service/society. This workshop should not be considered therapeutic in the traditional sense nor is it designed to replace such services. It is designed to meet the needs of both active duty, reservist, guard and returning veterans. A key component addressed in the program is the needs of their families and bringing them into this process. Return to Honor was designed to assist veterans several months after their “in theatre” experience as this is often when challenges occur.