VITO is the Very Important Top Officer, the person with the ultimate veto power. VITOs control every decision that’s made in every enterprise in your sales territory. If you want to sell and live large, you must get to VITO…and launch the proven Sandler Selling System that will turn VITO into one of your valued customers forever. Learn more about the book in the audio interview above with authors Tony Parinello & Dave Mattson.