“What I like most about The Sandler Rules is you can read one chapter in less than ten minutes, learn the lesson, then pick up the phone or go to your meeting and get the deal – or move the relationship in exactly the right direction,” says publisher Nance Rosen. “I’ve heard from several professional sales trainers who purchased The Sandler Rules in large quantities for their sales training clients. When I ask them why the book is so successful, they typically reply it’s the simplicity and clarity of the 49 rules. Some report telling their veteran and newbie trainees, ‘If you were going to read only one sales book in your career, this is the one.’”

Power Through Reinforcement

The book is a superb introduction to Sandler Training’s philosophy, because it reveals proprietary principles previously disclosed only to the company’s private clients. Sandler Rules is also a sales bible for tens of thousands of Sandler Training clients and alumni, who endorse the company’s motto: Finding Power Through Reinforcement(R). At SandlerBlog.com, you’ll find ongoing support for putting the Sandler Rules to work for you.

One Chapter a Day

Many Sandler Training clients have scheduled reading one chapter each morning before starting work as a way to ingrain the right behaviors before they speak to their first prospects or customers. Visit SandlerRules.com to read a sample chapter. While you’re there, view the book’s table of contents to see some provocative chapter titles, including “Money Grows on Trees,” “All Prospects Lie All the Time” and “Don’t Spill Your Candy in the Lobby.”

“At a rate of reading one chapter per day, the book takes you just past Independence Day this year, which may be a metaphor for what the book can do for salespeople and their companies,” says author and Sandler Training CEO David Mattson.

Here is a excerpt from the article:

“The Training Center gave each member of our sales team an analysis to identify our areas of strength and weakness pertaining to sales. This opened our eyes to the fact that we definitely needed to be connected with the experts at The Training Center. We all attended the ‘QuickStart’ Sales Training sessions and then continued religiously with the ‘Open Forum’ Classes & Topical Workshops a couple times each month.”

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The Training Center has helped me create systems and processes that are standards in our operations. Our clients have clearly noticed this and consequently, our referrals have doubled.

I have been able to successfully add key employees to our sales and service team. Now our business has grown impressively, but our clients continually comment about our personal attention and the quality of our work.

So how did all this get started? I was lucky enough to know a contractor who was involved at The Training Center…and was smart enough to check it out. I was glad that they thought highly enough of me to get involved.

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