• Sandler Training® (formerly The Sandler Sales Institute®) is an international sales and sales management training organization dedicated to helping sales professionals and those who depend on client development enjoy greater success and goal achievement. With trainers throughout the world, Sandler Training® offers programs that meet the needs of salespeople, managers, and professionals, whether they are operating small local businesses or are players in the global economy.

    Sandler Training® champions honest, no-nonsense sales techniques that get results, yet preserve the sales professional's self-respect. Sandler's ideas and methods remain on the cutting edge of selling because he has committed his life to keeping them. Today, the Sandler Sales Institute® continues to deliver on his promises. We demand excellence in management and sales training and we insist on using state-of-the-art delivery systems. We continue to back our superb training with the constant support necessary to make a lasting difference.

    The year was 1966 and David Sandler was a struggling young salesman using the forced, rote way of selling in which he had been trained. It wasn't working. On his own, he decided to take charge of his sales calls. Sandler took some bold steps. He began making "verbal contracts" with his prospects up front, challenging them to convince him to sell rather than awkwardly trying to convince them to buy. His approach was radical, nontraditional, yet dramatically effective. Sandler's customers were lining up to buy from him and a new approach to selling was born.

    David founded Sandler Training® to spread the word. Today, the Institute directs the activities of a sales training organization of more than 190 certified trainers and consultants in the US and Canada. We have helped bring Sandler's unique, "take charge" approach to selling to tens of thousands of grateful sales professionals and managers at all levels of corporate life—and in all parts of North America.

    Sandler Training® www.sandler.com

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